Steps to Fight Unfair Insurance Tactics

Steps to Fight Unfair Insurance Tactics

How Californians Can Push Back Against Bad Faith Insurance Practices

Understand Unfair Tactics

When you file an insurance claim in California, you expect fair treatment. Unfortunately, some insurance companies use unfair tactics to delay, underpay, or deny valid claims. These actions, known as bad faith practices, can leave you frustrated and financially strained. Knowing your rights and the steps to challenge these tactics can make a significant difference. Attain Law attorneys understand the pressure policyholders face and stand ready to help you hold insurers accountable. If your claim involves a property loss, you may also find our property damage and underpayment of claims resources useful.

What Is Insurance Bad Faith?

Insurance bad faith happens when an insurer fails to honor its obligations. This can involve refusing to investigate a claim, making unreasonable delays, or offering settlements far below what your policy covers. California law requires insurers to act in good faith and deal fairly with policyholders. For example, if your coverage denial was not based on clear policy language, it may be considered bad faith.

State and Federal Protections

California’s Unfair Insurance Practices Act (California Insurance Code § 790.03) prohibits insurers from engaging in unfair or deceptive acts. Some common examples include:

  • Failing to promptly investigate claims
  • Misrepresenting policy provisions
  • Refusing reasonable requests for documentation
  • Unreasonably delaying settlements

Federal laws like the Fair Claims Settlement Practices Regulations also provide protections. Our California Insurance overview explains how these laws interact with state-specific rules.

Recognizing Bad Faith Signs

It’s not always easy to spot insurance bad faith. Some signs that an insurer may be acting unfairly include:

  • Consistently ignoring your calls or emails
  • Providing conflicting explanations for denials
  • Requesting unnecessary or repetitive documentation
  • Delaying payment without a valid reason

You’ll find more red flags in our article on signs of insurance bad faith practices. Being aware of these tactics helps you respond quickly.

Gather Your Documentation

Careful recordkeeping is essential for fighting unfair insurance tactics. Start by:

  • Saving all correspondence with your insurer
  • Keeping copies of your policy and all claim submissions
  • Documenting every phone call, including the date and name of the representative
  • Collecting evidence of damages (photos, repair estimates, medical bills)

These records can strengthen your position if you need to escalate your claim or seek legal help. If your claim involves wildfire property damage, document the loss thoroughly.

Respond Clearly and Promptly

When you get unclear or incomplete responses from your insurer, reply in writing and ask for clarification. Respond to their requests as quickly as possible, and keep copies of all communications. This paper trail demonstrates your effort to resolve the claim and may be critical if the dispute continues. For more tips on responding, see how to challenge wrongful coverage denials.

Request a Written Explanation

If your claim is delayed or denied, ask the insurer to provide a written explanation that cites the specific policy language and facts relied upon. California law requires insurers to explain their decisions, not just provide generic reasons. If the explanation is vague or does not reference your policy, this could be evidence of bad faith.

Escalate the Complaint

If your insurer refuses to cooperate, consider escalating your complaint:

  • Contact a supervisor or manager at the insurance company
  • File a formal complaint with the California Department of Insurance
  • Notify the insurer in writing that you believe bad faith practices may be occurring

The Department of Insurance can investigate and may pressure the insurer to resolve your claim. Learn more in California bad faith lawsuits against insurers.

Know Your Legal Options

California policyholders can take legal action against insurers who act in bad faith. Remedies may include:

  • Recovering unpaid claim amounts
  • Compensation for financial losses caused by the delay or denial
  • Additional damages for emotional distress in some circumstances

Read about your options in how to prove bad faith in claims.

Avoid Common Pitfalls

When challenging unfair insurance tactics, avoid:

  • Signing documents you don’t understand
  • Accepting lowball settlements without reviewing your policy
  • Waiting too long to respond to insurer requests

Delays or mistakes can weaken your claim. If you’re unsure, consult a professional before making decisions. Our maximizing your insurance claim recovery article offers additional strategies.

Consider Legal Representation

Many policyholders benefit from having an attorney involved, especially in complex or high-value claims. An attorney can:

  • Review your policy and correspondence
  • Communicate directly with the insurer
  • Gather evidence to support your case
  • File a lawsuit if necessary

Attain Law has experience helping Californians fight back against unfair insurance tactics and can guide you through each step.

Time Limits Matter

California law gives you a limited time to file a lawsuit for bad faith insurance practices—usually two years from the alleged violation. It’s important to act quickly, as missing the deadline can bar your claim. If your dispute involves smoke damage or evacuation costs, similar time limits may apply.

Stay Proactive

Throughout your insurance dispute, stay organized and proactive:

  • Follow up regularly with your insurer
  • Keep detailed records of every communication
  • Seek guidance from consumer advocates or legal counsel if needed

You do not have to accept unfair treatment from an insurance company. By taking action, you protect your financial future and help hold insurers accountable for their obligations under California law.


Frequently Asked Questions about Fighting Unfair Insurance Tactics in California

What is considered insurance bad faith in California? Insurance bad faith in California occurs when an insurer unreasonably delays, denies, or underpays a valid claim, or fails to conduct a fair investigation, violating their duty to act in good faith as required by California Insurance Code § 790.03.

How do I report unfair insurance practices in California? You can file a complaint with the California Department of Insurance, which will review your submission and may investigate the insurance company’s conduct.

What documents should I keep when disputing an insurance claim? Keep your policy, all correspondence, claim submissions, notes of phone calls, and any evidence of damages or expenses related to your claim.

Can I sue my insurance company for bad faith? Yes, California law allows policyholders to sue insurers for bad faith. Damages may include the original claim amount and additional compensation for certain losses.

Are there time limits for filing a bad faith claim in California? Most bad faith lawsuits must be filed within two years of the violation. It’s important to act promptly to preserve your rights.


If you believe your insurance company is treating you unfairly, contact Attain Law for a free consultation at 888-970-8627 or contact us today for a free consultation. We’re here to support you and help you pursue the compensation you deserve.

Disclaimer: This is an advertisement. The information provided is for general purposes only and is not legal advice. Consult a qualified attorney for your specific case. Attain Law cannot guarantee outcomes, as results vary by situation.

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